Trump Media has formally outlined its intention to launch a Truth-branded utility token and digital wallet, according to a new filing with the U.S. Securities and Exchange Commission (SEC).
Key Takeaways:
- Trump Media plans to launch a Truth-branded token and digital wallet as part of a new rewards program.
- The token may see expanded use across the broader Truth ecosystem, signaling a deeper crypto push.
- The company is also pursuing crypto ETFs and holds $2B in Bitcoin-related assets.
The disclosure marks the first official appearance of the initiative in public financial documents, months after it was first hinted at in a shareholder letter.
The proposed token would be part of a larger “rewards program” tied to a “Truth digital wallet,” which will initially allow users to pay for Truth+ subscriptions.
Trump Media Eyes Ecosystem Expansion with Truth Token
Trump Media suggests the token may eventually be used across a broader range of products and services within the “Truth ecosphere,” hinting at an expanding digital footprint.
Though the company avoids labeling the asset as a cryptocurrency, the language used in the Q2 filing strongly implies that blockchain infrastructure is involved.
The move is part of a wider shift toward digital assets, as the firm deepens its crypto strategy.
In July, Trump Media made headlines after deploying $2 billion into Bitcoin and Bitcoin-related securities, placing it among the top five public holders of BTC globally.
Earlier, it secured $2.4 billion in a private placement round, with $1 billion now listed as restricted collateral for convertible notes.
Beyond token plans, Trump Media’s fintech division, Truth.Fi, has filed for several crypto exchange-traded funds, including products linked to Bitcoin, Ethereum, and a broader “Crypto Blue Chip” index.
Despite posting its first positive operating cash flow, $2.3 million for the quarter, the company still recorded a net loss of $20 million, citing stock-based compensation and costs tied to its 2024 SPAC merger.
CEO Devin Nunes has positioned the company’s crypto efforts as a defense mechanism against what he describes as financial censorship and discrimination by traditional institutions.
Trump Nets Over $26M in Crypto Donations This Year
As reported, the crypto industry has donated over $26 million to Donald Trump this year, according to newly released campaign finance filings.
Campaign finance records show that contributions to the pro-Trump super PAC, MAGA Inc., came from some of the biggest names in crypto.
Blockchain.com led the list with a $5 million donation. Venture capitalists Marc Andreessen and Ben Horowitz each gave $3 million, while Gemini Trust added nearly $3 million.
Gemini co-founders Cameron and Tyler Winklevoss also contributed $500,000 each personally. Other major donors include Ondo Finance with $2.1 million and Paradigm, which gave $1.2 million.
Trump’s crypto-linked holdings are also a substantial part of his personal wealth.
Bloomberg’s Billionaires Index estimates that TMTG stock represents $2.2 billion of Trump’s $6.6 billion fortune.
His broader cryptocurrency investments are believed to have gained at least $620 million in recent months.
Notably, nearly 70 nominees and officials in the Trump administration reportedly hold crypto or investments in blockchain companies, with holdings ranging from modest sums to over $120 million.
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