TikTok is letting go of some US e-commerce staff today as part of a restructuring of its governance and experience team, five employees at the company told Business Insider.
E-commerce governance and experience, called GNE for short, is a global team that handles marketplace safety for users, sellers, and creators within TikTok Shop. The group manages tasks like seller compliance, monitoring product listings, and protecting intellectual property.
Business Insider wasn’t able to immediately learn the scale of the job cuts.
A TikTok spokesperson declined to comment.
TikTok’s broader US e-commerce team has been under pressure from global leadership this year after failing to meet performance expectations in 2024. The organization’s top executive, Bob Kang, called out the team during a company all-hands meeting in February, BI previously reported. Some employees in the group received low scores during annual performance reviews in March, leading to performance-improvement plans and, in some cases, exits with severance.
This month’s layoffs follow a February round of cuts to TikTok’s global trust and safety team, which Reuters first reported. This group handles tasks like content moderation on a broader set of user videos that don’t necessarily involve shopping.
The job cuts arrive at a moment of flux for TikTok as it reckons with a 2024 law that required its owner ByteDance to divest from its US app. After ByteDance failed to comply, TikTok briefly shut off in the country. President Donald Trump has since directed his attorney general not to enforce the law.
Trump said this week the company was close to reaching a deal to address the divestment requirements, but it fell apart after the US levied new tariffs on China. The Chinese government, like the Trump administration, would need to approve the deal. TikTok may become a bargaining chip amid broader trade negotiations.
A ByteDance spokesperson told BI on Friday that it was in discussions with the US government regarding a potential solution for TikTok in the US, but an agreement had not been executed, and any agreement would be subject to approval under Chinese law.
