Morgan Stanley interns revealed their brand preferences in a survey, including a love for Chipotle and renewed interest in luxury bags.
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More than 500 Morgan Stanley interns shared their go-to brands in a survey this summer.
Luxury is creeping back up in popularity, and some newer running brands are gaining ground.
Here are some of the highlights, from restaurants to workouts to cars.
If you’re looking for a Morgan Stanley intern, you might try a 20-something in On sneakers eating a burrito bowl.
Morgan Stanley’s equity research team surveyed more than 500 of the firm’s North American summer interns on everything from their preferred coffee brand to where they work out. The annual survey, conducted in June and published in early August, helps the research team track trends.
Most of the respondents were 21 or younger at the time of the survey, and the report’s authors said they represent “a cohort that is more driven, ambitious, and engaged with the world than ever before.”
Here are the daily habits and preferences that define some of the next generation of Wall Street leaders.
Sneakers
Nike is still the top choice, but is losing ground with interns.
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Nike remained interns’ top sneaker choice, but it continued to lose dominance among interns — 28% of this year’s respondents said it’s their go-to shoe, compared to 36% last year and 58% in 2021. The brand is trying to stage a comeback after losing ground to competitors, yet its stock continues to fall and was down around 36% since the beginning of the year, as of market close on Friday.
On, a Swiss brand, rose to second place at 13%, up from 8% last year, and Hoka came in third.
Apparel
Like last year, interns preferred Zara.
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Zara is still interns’ favored apparel brand (22%), with Uniqlo close behind (21%) in its first year in the survey. Lululemon took the third-place spot, but fell from 22% last year to 19% this year as the brand continues to struggle to win back American consumers.
Ralph Lauren made “notable upward strides” and was the preferred choice for 18% of interns. After a slowdown, luxury brands are staging strategic turnarounds, as younger consumers use them to telegraph status and identity, according to McKinsey. Compared to older customers, more Gen Zers and millennials said exclusivity was behind their increased luxury spend.
Handbags
Luxury handbags reclaimed the top spot.
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Luxury brands were also on the rise when it comes to handbags, reclaiming the top spot among female interns (20%) after sliding last year (15%).Among the luxury choices, Chanel and Dior came out on top.
Coach and Longchamp secured second and third place, respectively. Some 34% of respondents said they didn’t have a preference for a particular handbag, compared to 38% last year.
Exercise
Interns preferred working out in a gym.
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More than half of the interns said they prefer working out at an indoor gym, and 24% said they’d rather exercise outside. True to form as the health-obsessed generation, only 3% of interns said they didn’t have a preferred form of exercise.
Wall Street firms have capitalized on the wellness boom, with many boasting in-office gyms. Outside the office, high-end gyms like Life Time and Equinox are themselves status symbolsand networking hubs, albeit sweaty ones.
Food and drinks
Chipotle was interns' preferred fast-casual brand
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Guacamole is, it seems, forever.
Chipotle was by far interns’ favorite restaurant chain (57%), followed by Chick-fil-A and Cava, at 43% and 32% respectively. Independent coffee shops narrowly beat out Starbucks as interns’ beverage spot of choice, at 49% compared to 46%.
Cars
Mercedes was the favored car.
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Mercedes remained the interns’ favorite car brand, while Tesla stayed low on the list. More than 40% of the respondents said they’d opt for a hybrid vehicle, and only 16% said they’d go for something entirely electric.
When it comes to being driven, 31% of interns said Uber is their favored robotaxi, and 29% said they prefer Waymo, up from 23% last year.
