Agents can’t get by just knowing the basics.
Joey Ben-Zvi, founder of the real-estate firm Ben-Zvi Group, says technology has made data and information more accessible, leading some buyers and sellers to believe they can navigate a transaction on their own, without an agent.
“Consumers have more access to information than ever before, which is ultimately a good thing, but access to information isn’t the same as being in the trenches on a daily basis and staying deeply connected to the product and consumers, along with having the experience, judgment, and relationships necessary to navigate a complicated transaction,” Ben-Zvi told Business Insider.
While Ben-Zvi believes agents remain fundamental to the homebuying and selling experience, he says knowing the basics is no longer enough.
“I think the industry is going through a necessary evolution,” Ben-Zvi said. “Agents can no longer rely solely on access to listings or information. They have to demonstrate real value through their expertise, creativity, negotiation skills, and ability to solve problems.”
