Crypto tokens are a powerful tool for businesses looking to grow and stay ahead in a competitive market.
Successful tokens serve a specific purpose, such as providing access to services, representing various assets, or a means of exchange within the business platform.
They are typically built on existing blockchain networks like Ethereum and Solana, and their versatility appeals to businesses in sectors including sustainable energy and real estate.
The choice of a market launch partner is paramount in light of the myriad details creating and marketing a token involves, such as bonding curves, the actual launch on cryptocurrency exchanges, software to measure token performance, and providing liquidity, which is the degree, to which one can buy or sell an asset quickly without notably affecting its price stability.
Kairon Labs, a leading provider of ethical market-making services, stands out with an exceptionally sharp focus on quality and client needs.
The team has helped launch more than 400 successful token projects and built a massive network of partners along the way.
New revenue streams and customer rewards are among the token benefits
Businesses can monetize their tokens by selling them to retail or institutional investors during an initial exchange offering and raise funds while offering stakeholders a share in their ecosystem.
They can use crypto tokens as rewards to enhance customer loyalty.
A business can issue customers tokens for making purchases, referring friends, leaving positive reviews, etc.
The customers can then redeem the tokens for exclusive content, discounts, or other benefits, which incentivizes them to engage with the company.
Companies tokenize real-world assets such as art, real estate, or commodities, making high-value assets more accessible by breaking them down into tradable digital tokens.
This approach expands market reach, enabling individuals to invest in otherwise illiquid assets.
Web3 gaming companies have launched tokens that enable in-game purchases, reducing costs by eliminating the need for third-party payment processors.
A project that’s serious about its success won’t take tokenomics lightly
When deciding to launch a cryptocurrency token, creators should not only consider how it will add value to the ecosystem but also clearly communicate this value proposition to users, as a vague one will likely drive investors away.
The whitepaper provides a detailed explanation of the purpose and potential applications.
It should have information about the project’s mission, tokenomics, and the team behind the token.
Token allocation aligns incentives between early adopters and the project team.
Tokenomics focuses on design and distribution, like the maximum supply (fixed vs. uncapped), distribution (progressive minting vs. printing and distributing all tokens at once), allocation (to the core team, community treasury, ecosystem incentives), etc.
Kairon Labs can assist in creating optimal tokenomics based on project needs and goals.
Choosing the right blockchain to create a token
Choosing the blockchain for a token is akin to selecting the foundation for a building.
The blockchain dictates the project’s costs and technical limits, and it can make the difference between success and failure.
Platforms like pump.fun have made launching tokens easier, but there is a lot of competition and a considerable risk of scams and rug pulls.
Users of pump.fun have complained that it’s sometimes offline or doing rug checks.
Pump.fun uses a bonding curve mechanism to determine token liquidity and pricing, where early buyers benefit from lower prices to encourage adoption.
New investors’ funds are added to the pool, which gradually increases the token’s price.
The bonding curve model can lead to price volatility. An experienced market maker will help by determining an effective model based on specific project needs and goals rather than a curve that’s set automatically.
Trading software is the unsung hero of successful market launches
The next steps include ensuring legal compliance, depending on the jurisdiction, developing a smart contract for the token, testing it on the testnet, conducting a security audit, and, critically, choosing a launch strategy.
Kairon Labs has launched more than 500 tokens on leading exchanges like Bybit, KuCoin, Binance, and OKX.
The market maker helps clients create impactful KPIs and a focused strategy to get listed and thrive on top exchanges, a process underpinned by its proprietary trading software for executing and subsequently managing market launches.
The software is meticulously integrated into a network of over 100 exchanges, ensuring 24/7 global market coverage.
It adapts to market shifts instantly, maintaining liquidity and tight spreads, and the algorithms are designed with effective risk management protocols in mind.
It offers a holistic view with integrated depth and price charts and the ability to track user adoption, trading volume, community engagement, and other metrics.
Thanks to an integration of TradingView’s Charting Library, Kairon Labs’ platform can provide detailed reports covering various aspects, including a performance summary, overview, and a complete list of trades.
Clients can monitor token performance across exchanges in a single, comprehensive snapshot.
All of these factors contribute to the token’s stability and longer-term market success.
It doesn’t end with the launch: next steps
Effective post-launch marketing maintains initial momentum and continues driving adoption.
Project teams can keep users engaged via email newsletters and regular updates on X and Reddit.
Any success stories related to real-world token applications can help establish a good reputation for the project.
Following a successful launch, teams continue to monitor token performance and adapt to various marketing trends.
Social media listening can reveal any areas needing improvement.
Staying proactive by updating tokenomics or forming strategic partnerships helps guarantee sustainable growth.
There is no shortage of crypto market makers, but quality service providers are counted on the fingers of one’s hand.
Kairon Labs offers assistance at every step, from healthy tokenomics to an upward trajectory following market launch.
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