Perplexity is gifting tech enthusiasts the industry’s hottest commodity.
Demand for the Mac Mini has been going wild as AI tools take off, making it tough to get your hands on — unless you’re on Perplexity’s radar. The AI startup sent out Mac Minis to some people so they can try out Perplexity’s new technology.
Perplexity’s Personal Computer, which began rolling out in April, is an expansion of its AI-powered browser agent Perplexity Computer. It works across local files, native applications, and the web. As of Friday, it only runs in Perplexity’s Mac app.
Enter the Mac Mini. A handful of content creators, mostly in the tech space, began posting in May, thanking Perplexity for sending them the desktop computer.
“Officially joined the Mac mini club. Thanks to @perplexity_ai for sending this over,” one user captioned a picture of their device.
Perplexity confirmed to Business Insider that it gave a small number of Mac Minis to people “interested in getting the maximum use case out of Personal Computer in the Perplexity Mac app.”
Leveraging the power of social media influencers isn’t uncommon in consumer electronics. Some companies send out packages for content creators to unbox online and review for their followers, as Meta did with its Ray-Ban smart glasses.
Perplexity touted the Mac Mini as “one of the best ways to experience Personal Computer,” in an April blog post.
“On a mini, Personal Computer stays available 24/7 for work that needs a persistent machine or secure local access to your files and native apps,” the AI startup wrote.
Jesse Dwyer, Perplexity’s chief communications officer, told Business Insider he uses his Mac Mini constantly, operating it from his other Apple devices whenever and wherever.
Perplexity joins a wave of techies gushing over the Mac Mini because of its ability to run AI tools, like OpenClaw and Personal Computer. Apple CEO Tim Cook highlighted its heightened demand and capabilities during a March earnings call. The company has struggled to keep the device on shelves in recent weeks as more tech users catch on to the hype.
The starting price of the Mac Mini on Apple’s website rose in early May to $799 for a model with 512GB of storage, after the $599 base model with 256GB of storage was no longer available.
As AI agents become more capable, the Mac Mini is emerging as a status symbol among power users.
