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    Home»Money»Parents Are Already Saving for Their Young Children’s Homes
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    Parents Are Already Saving for Their Young Children’s Homes

    Press RoomBy Press RoomNovember 2, 2026No Comments3 Mins Read
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    It’s never too early to set your kids up for future life milestones, new survey results suggest.

    An emerging trend includes parents prepping their kids for homeownership years in advance, said Mary Lee Blaylock, president of Coldwell Banker Affiliates.

    Coldwell Banker’s September survey found 82% of parents with kids 5 and under are already saving or considering saving for their child’s down payment. Fourteen percent of surveyed parents have already done so, compared to 20% who have already stashed money away for their child’s college.

    Affordability is the key driver. Blaylock said young parents who have just achieved the American dream of homeownership realize exactly how expensive owning a home can be. Most Gen Z and millennial parents surveyed said they’ve either considered or already have begun saving.

    The average 30-year fixed mortgage rate has risen over the past few months, and remains above 7% for the week ending October 29. The Atlanta Fed tracks how much qualified income is needed in order for homeownership to make up no more than 30% of annual income, a standard affordability measure. As of August, that number is $126,849. Median household income is 32% lower.

    “Historically, if you made the median income or you made below the median income, you could still be a homebuyer,” said Domonic Purviance of the Atlanta Fed’s Supervision and Regulation Division. “Well, that’s less likely today.”

    We’re looking to hear from people about their time on the housing market. Have you given up looking for a home, can’t sell your home, got multiple offers, or moved back in with parents? Reach out to this reporter to share your housing story at mhoff@businessinsider.com

    If you have the money, now can be a good time to look for a home, as there are more sellers than buyers and some deals available. Redfin data shows about 20% of active listings in September had a price drop, up 0.4 percentage points from a year prior, and that there were 929,000 buyers compared to 1.5 million sellers. The number of buyers has been trending downward, so sellers might not have a lot of offers.

    “Builders are offering $10,000 or $20,000 in concessions, buying down mortgage rates and throwing in appliances,” said Amanda Peterson, a Redfin Premier agent, in a news article. “I had clients walk away from a home they loved because the pantry was too small and they didn’t like the laundry room — even after the sellers offered to alter the floor plan. There are so many homes for sale that buyers are holding out for one that checks every box.”

    Older family members could also set their adult kids or young grandkids up to achieve the American dream of homeownership, Blaylock said. The Coldwell Banker survey showed 15% of homeowners received money for their home down payment from family or friends. Seventy-one percent of those who received family money said they expect to pay it back.

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    While people can get help from others, Blaylock said people still need to save for a down payment and “can’t just rely on pennies from heaven.”

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