Billionaire investor Mark Cuban said the AI arms race will be won by companies that hoard top talent and lock up valuable intellectual property — and that “IP is king” as the competition heats up.
“What people are missing about AI, IMO [in my opinion], is no company is going to spend what will end up being more than a trillion dollars and accept not being dominant,” Cuban posted on X on Sunday.
Cuban believes that as the stakes grow, companies will stop at nothing to dominate, including hiring away key people and locking up the intellectual property they produce.
“We are seeing them hire away talent and IP to advance their models,” he wrote in a follow-up X post. “They will start paying to lock up IP they think their models need and the people who create it, just to keep it away from their competitors.”
Cuban’s comments come as the AI talent wars reach fever pitch.
Meta has reportedly offered signing bonuses of up to $100 million, part of a $15 billion deal to recruit Scale AI’s CEO, Alexandr Wang, and other top researchers.
On his brother’s podcast, “Uncapped with Jack Altman,” last month, OpenAI CEO Sam Altman said Meta had tried to poach his best employees with nine-figure packages but had failed so far.
Meta has since pushed back, with CTO Andrew Bosworth saying on CNBC’s “Closing Bell: Overtime” last month that Altman “neglected to mention that he’s countering those offers.”
But not everyone is biting. “People here are so mission-oriented,” said Anthropic cofounder Benjamin Mann, who said his team turned down Meta’s “mega offers.”
Mann told “Lenny’s Podcast” on Sunday that “at Anthropic, we affect the future of humanity,” whereas “my best case scenario at Meta is that we make money.”
Related stories
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Still, Cuban believes those kinds of altruistic motivations will become harder to hold onto in a landscape defined by corporate hoarding.
“We are seeing them hire away talent and IP to advance their models,” he wrote in a follow-up X post. “They will start paying to lock up IP they think their models need and the people who create it just to keep it away from their competitors.”
Cuban sees this changing the culture of research itself.
“The days of publish or perish are probably over. It’s now publish, and its value perishes, because it got eaten up by every foundational model,” he warned.
His advice: “Encrypt and silo” valuable IP, and sell it to the highest bidder — or keep it behind a paywall.
“IP is KING in an AI world,” Cuban wrote. “The times they are a changing.”
As for the broader battle brewing in the industry, he added: “They will find a way to battle. I don’t know how, other than to guess it will get ugly.”
Perplexity CEO Aravind Srinivas echoed Cuban’s prediction in an episode of the “Decoder” podcast last Thursday, likening the industry’s hiring frenzy to the high-stakes world of professional sports.
“It’s definitely going to feel like a transfer market now, like an NBA or something,” he said. “There’s going to be a few individual stars who are having so much leverage.”
