- Mark Cuban said the midterms will be won by those “already working” to use AI in their campaigns.
- Trump’s team embraced the tech in 2024 with viral AI-generated images.
- Democrats “have no clue how to leverage social media algos to their advantage,” Cuban said.
Mark Cuban has said AI will become the most powerful weapon in political campaigning — and he says Democrats are falling behind.
In a series of BlueSky posts on Sunday, the billionaire investor and “Shark Tank” star said that Republicans are outpacing Democrats in leveraging digital platforms and emerging tech.
“The winners of the midterms are already working on how to integrate ChatGPT, Gemini, etc. into their campaigns,” Cuban wrote. “Millions of voters will simply ask, ‘Who should I vote for this election.'”
In the 2024 campaign, Donald Trump said AI rewrote one of his speeches in 15 seconds. He also circulated AI-generated posts of cultural figures, including fake images showing Taylor Swift and her fans appearing to support him.
Cuban shared a Substack article by a researcher at the University of Maryland’s Applied Research Lab for Intelligence and Security, Caroline Orr Bueno, who argued that Trump’s allies take advantage of algorithms by producing content that stokes outrage and dominates people’s social-media feeds.
“This is exactly why Dems get their ass handed to them by Trump’s world,” Cuban wrote. “They have no clue how to leverage social media algos to their advantage.”
The Democratic National Committee didn’t immediately respond to a request for comment from Business Insider.
The National Democratic Training Committee recently launched an AI “playbook” to teach candidates how to use AI for social content, outreach, and research, while warning against tactics such as deepfakes.
