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    Home»Money»Good Good’s CEO and President Are Out After Ad Debacle
    Money

    Good Good’s CEO and President Are Out After Ad Debacle

    Press RoomBy Press RoomSeptember 2, 2026No Comments2 Mins Read
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    Good Good’s CEO and president are out on Wednesday in the latest twist at the beleaguered YouTube golf collective, according to a memo seen by Business Insider.

    Nahid Giga, one of the company’s founders and an early investor, will step in as interim CEO, according to a memo shared by Alex Puchala, who leads finance and operations at Good Good.

    Outgoing CEO Matt Kendrick, also one of Good Good’s founders, had publicly blasted Callaway after the golf company ended its partnership with the YouTuber group over the controversial ad.

    Puchala called it a difficult day for Good Good. “Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport.”

    The president, Joe Flannery, had been appointed to take over most of the business operations and had been on the job only a few days when the ad broke.

    Here’s the memo from Puchala:

    Good Good Team — I wanted you to hear this news directly from me. Effective today, Matt has decided to step down as CEO of Good Good and Joe has chosen to part ways as well.
    This is a difficult day for the entire Good Good family. Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community.
    To ensure stability through this transition, Nahid Giga, Good Good co-founder and one of our first investors, will step in as interim CEO, effective immediately. Garrett and the creator team will keep doing what they do best, making great content and engaging our fans who are eager to see and hear from us. I will remain COO and CFO, and will continue to oversee day-to-day operations.
    We’re encouraged by the continued support of the Good Good community, and we remain focused on moving forward and building the next chapter of the company.
    My door is always open if you have any questions, or simply need to talk.
    Onward,
    Alex

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