Darth Vader is coming to ChatGPT and OpenAI’s Sora AI video app.
The House of Mouse and OpenAI struck a three-year licensing agreement on Thursday to make Disney “the first major content licensing partner on Sora.”
It’s also investing $1 billion into the AI pioneer.
“As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments,” OpenAI said in a Thursday announcement.
In addition to striking a licensing deal, Disney is also becoming a “major customer” of the AI company, according to the announcement, and buying ChatGPT enterprise licenses for its employees.
“As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity,” OpenAI said.
“In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices.”
