PriscilI la Ellington joins Business Insider as Vice President of BI Live, the company’s new live events business that brings its award-winning journalism to global audiences through interactive event formats. In the coming months, Business Insider will hire an Editorial Director to co-lead BI Live alongside Ellington.
BI Live will focus on in-person, interactive events that showcase the best of Business Insider’s reporting across our core coverage in business, tech, and innovation. Readers, subscribers, and industry leaders will come together to have meaningful discussions.
“The launch of BI Live marks a milestone for Business Insider. Over a year ago, we returned to Business Insider, and now, we are positioned perfectly to create a unique live events business that sets us apart from the rest,” says Business Insider Chief Revenue Officer, Maggie Milnamow. “BI Live will bring our award-winning journalism to partners on a global scale, and we are thrilled to debut BI Live at Cannes Lions Festival this year.”
“There’s never been a more opportune time to build a live events business that truly stands out. Business Insider is known for bold storytelling and innovation, making it the perfect place to build a thriving events business. BI Live is set to disrupt the saturated events market. I look forward to shaking things up and building a high quality, deeply engaging portfolio that delivers results for Business Insider partners,” says Ellington.
Priscilla has a deep passion for bringing journalism to life through live experiences. Prior to Business Insider Priscilla led groundbreaking initiatives at Bloomberg Live Experiences and The Wall Street Journal Barron’s Group conference business, consistently driving performance, and revenue growth.
BI Live’s debut coincides with a major moment on the global marketing calendar: the 2025 Cannes Lions Festival in June, where Business Insider will host its flagship CMO Insider breakfast — a high-impact gathering that brings together marketing’s most influential voices for intimate, editorial-led conversation.
