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    Home»Money»Americans Are Still Prioritizing Euro Summer Travel
    Money

    Americans Are Still Prioritizing Euro Summer Travel

    Press RoomBy Press RoomJune 15, 2025No Comments5 Mins Read
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    Happy Saturday! Apparently, some people are looking up at the stars for help in deciding where to move. It’s called astrocartography, a form of astrology. Would you try it?


    On the agenda:

    But first: Vive la Europe!


    If this was forwarded to you, sign up here. Download Business Insider’s app here.


    This week’s dispatch

    The American Euro summer dream


    Tourist in Naples looking at sea

    Americans are worried about the economy. They’re vacationing in Europe anyway.

    Marco Bottigelli/Getty Images



    Despite very real economic anxiety, some American travelers aren’t giving up their dreams of climbing the Eiffel Tower, sitting on the Spanish Steps, or sipping an Aperol spritz in the Italian sunlight.

    “Traveling is very important to me,” Jimin Shim, a millennial living in Denver, told BI’s senior reporter Kelsey Vlamis. “And because I know that that is a priority for me, it’s something that I budget for and am saving up for all year round.”

    Shim plans to travel with her mom to Portugal later this month. She’s part of a larger trend of Americans who are still traveling to Europe despite a laundry list of potential issues: an uncertain economy, a weakened US dollar, and a changing perception of America partly due to Trump’s tariff policies.

    In fact, Vlamis reports that Allianz Partners, a travel insurance and assistance company, found that summer travel from the US to Europe is set to increase by 10% this year, according to a recent data analysis.

    Still, many travelers are waiting longer to book to score the best deals. They’re also choosing budget-friendly accommodations once they arrive. Others are swapping their itineraries altogether to save money.

    Travel content creator Meredith Pierce said she’s noticed that travelers who intended to take trips to Italy and Paris are now opting to travel to Albania or Poland, countries with similar climates and vistas.

    Despite rising costs, Shim said her trip to Portugal is worth it for the reprieve alone. “Traveling and spending quality time with family who loves you is a great way to just take care of your mental and emotional health too,” she added.


    Exercise is actually a drug


    man walking with smartwatch

    Nastasic/Getty Images



    A randomized controlled trial of exercise as a cancer treatment found brisk walking prevented recurrent colon cancer. Eight years out, 90% of patients in the exercise program were alive compared to 83% in the control group.

    Results of the study were presented at the biggest annual cancer conference. It shows that exercise is more than just a way to boost quality of life — it’s a treatment.

    The study received a standing ovation.

    Also read:


    Throwing shades


    Photo collage of two pairs of men's sunglasses

    Getty Images; Tyler Le/BI



    Sunglasses are the go-to accessory this summer, more for fashion than functionality. (Want to wear them at night? Go for it.)

    Seven men shared their favorite pairs with BI, from luxe brands like Cartier and Gentle Monster to the Gen Z-forward Crap Eyewear.

    Tinted lenses are also trending.


    Sock it to ’em


    A woman running on a beach in compression socks.

    Marcos Calvo/Getty Images



    Millennials can still dictate cool. They’re a big reason why compression socks are becoming increasingly popular among young people, including their Gen Z counterparts.

    Compression socks are designed to reduce inflammation and increase blood flow, making them a great fit for millennials’ love for products that boost longevity. They can also be a game changer for people who are pregnant or do a lot of exercise.

    Plus, there are some pretty cute designs.


    Seafood red flags


    A chef in a kitchen with his arms crossed.

    Matt Furman



    Aidan Owens is the executive chef at Herb & Sea, a top restaurant in Encinitas, California. His menus exclusively feature ingredients sourced by local farms and independent fishermen, so he knows how to find good seafood. That said, Owens also knows how to spot when a restaurant may not have good seafood.

    Do the oysters smell like the ocean? Does your server know where the fish came from? If no, it might be a sign the restaurant isn’t sourcing its ingredients sustainably.

    What to watch out for.


    What we’re watching this weekend


    retro television

    saravuth-photohut/Getty, Tyler Le/BI



    • “Snow White”: See what all the fuss is about as the live-action version of Disney’s beloved classic is now available on Disney+.
    • “Echo Valley”: In this new thriller on Apple TV+, Julianne Moore plays a Pennsylvania farmer whose life turns upside down when her daughter (Sydney Sweeney) comes home in an alarming state.
    • “Titan: The Oceangate Submersible Disaster”: This chilling documentary on Netflix delves into what led to the horrific 2023 implosion of the Titan submersible during its voyage to the Titanic wreckage.


    A red shopping bag surrounded by $100 bills.

    iStock; Rebecca Zisser/BI



    Deals we love

    • Men’s dress shoes: Step up your style game in and out of the office with these expert-approved dress shoes for men that are polished, comfortable, and actually worth the investment.
    • Tangled necklaces? Not on our watch: These travel jewelry cases tested by a pro travel writer will keep your favorite pieces safe, organized, and knot-free.
    • Swimsuits that won’t let you down: Supportive, stylish, and made to move — we tested tons of styles to find the swimsuits that actually work for bigger busts (and still look amazing).

    More of this week’s top reads:


    The BI Today team: Dan DeFrancesco, deputy editor and anchor, in New York City. Grace Lett, editor, in New York. Lisa Ryan, executive editor, in New York. Akin Oyedele, deputy editor, in New York. Amanda Yen, associate editor, in New York. Elizabeth Casolo, fellow, in Chicago.

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