Zeta Global (NYSE:ZETA) shares gained nearly 14% in early trading Wednesday after announcing it experienced a significant 108% year-over-year increase in the use of its Zeta Marketing Platform during the Cyber Five period, which spans from Thanksgiving to Cyber Monday. This surge in platform engagement is attributed to brands seeking to deliver personalized marketing across various channels to achieve improved business results during the holiday shopping season.
The company’s platform maintained 100% uptime, enabling brands to execute their marketing strategies effectively despite the holiday season being five days shorter this year. David A. Steinberg, the Co-Founder, Chairman, and CEO of Zeta Global, stated, “The Zeta Marketing Platform continues to empower brands to engage high-intent shoppers where they want to be reached, delivering exceptional efficiency and more effective outcomes during the most critical shopping days of the year.”
Although the Thanksgiving weekend witnessed record-breaking engagement levels, the holiday shopping season is far from over. According to a Zeta survey involving over 6,000 consumers, 53% of shoppers indicated plans to begin their holiday purchases in December, marking an 8% increase from the previous year. This change in consumer behavior is supported by Zeta’s behavioral data, which showed a decline in holiday-related activity during October and November when compared to past years.
With consumer confidence reaching a 16-month peak, Zeta anticipates a continued strong demand for digital marketing tools that offer efficient, return-on-investment-focused outcomes. As consumer behaviors evolve, the Zeta Marketing Platform is positioned as a vital tool for marketers aiming to foster deeper engagement and achieve stronger performance results throughout the remaining holiday season.
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