- Tweens, teens, and college-aged kids showed off their Christmas hauls in TikTok videos.
- Casey Lewis, who writes about young consumers, watched about 1,000 haul videos, she told BI.
- Here are the top items that Gen Z kids bragged about getting for Christmas.
It was a very merry Christmas for some Gen Zers who took to social media to show off everything they unwrapped.
Casey Lewis, who writes the youth insights newsletter After School, analyzed Christmas haul TikTok videos from tweens, teens, and college-age consumers and compiled a list that she shared on her own TikTok.
“This is the third year I’ve done this sort of thing with the Christmas hauls, and I tried to refine my system just so that I’m able to actually crunch the data a little bit more scientifically,” Lewis told Business Insider.
She said she watched hundreds of videos at double the speed to tally the standout gift items.
“I think conservatively, at least a thousand [videos],” Lewis said. “I was trying to discreetly binge Christmas haul TikToks while also spending time with my family.”
From luxury clothing to throwback tech, these were the top gifts that the younger generation showed off in their Christmas hauls.
