- The estimated economic impact of recent Super Bowls in host cities has surged to over $1 billion.
- Experts predict Las Vegas could get $1.1 billion in gross economic impact from this year’s game.
- Here are the locations that could reap big benefits in the years to come.
The Super Bowl is heading to Sin City for the first time, and a lot of money is coming with it.
The big game is expected to have a gross economic impact of $1.1 billion for the Las Vegas area, according to the Las Vegas Convention and Visitors Authority along with research from Applied Analysis, a quantitative analysis firm, provided to Business Insider. The city typically sees about $300 million in gross economic impact during Super Bowl weekends.
Vegas was also expected to receive a $1.3 billion boost from the recent Formula 1 race in November. According to Jeremy Aguero, a principal analyst at Applied Analysis, that event was bigger, in part, because of the $500 million F1 invested in a new building for the race and public infrastructure. Additionally, Aguero previously told Business Insider that fans of these big sporting events in Las Vegas tend to stay longer and spend more than typical tourists to the city.
But this isn’t the first time a Super Bowl has brought billions to a host city. Last year’s game in Glendale, Arizona funneled $1.3 billion to the local economy, according to Arizona State University researchers.
According to the school’s research, last year’s Super Bowl added $726 million to the state’s GDP, and over 102,000 people came to the area for the event, spending $221 million while in town. They also determined that the game helped create 10,459 jobs worth $494 million in income for local residents.
According to Applied Analysis, this year’s Super Bowl is expected to create 6,433 new jobs and $282 million in salaries and wages.
If Super Bowls continue to bring billions to host cities, here are the locations that could reap big benefits in the years to come.
