- Taylor Swift announced her engagement to Travis Kelce on Instagram with photos featuring her gold ring.
- Swift paired the engagement ring with a Cartier Santos Demoiselle watch worth $27,300.
- The watch is rare and can be found for $18,000 on the resale market, SwissWatchExpo’s CEO said.
All eyes were on Taylor Swift’s left hand when she announced her engagement to Travis Kelce. The jewel on her ring finger wasn’t the only bling she wore.
Swift announced her betrothal to Kelce in an Instagram post on Tuesday. In the engagement photos, she paired her yellow gold ring with a diamond-encrusted Cartier Santos Demoiselle made of the same metal, said a watch seller who identified the model.
The watch retails for $27,300, and it can show up on the resale market for around $18,000, Eugene Tutunikov, CEO of SwissWatchExpo, told Business Insider.
SwissWatchExpo
Tutunikov described it as “one of those rare pieces we don’t come across often.”
Swift has been spotted in the watch on a few occasions, including a virtual appearance at the 2025 iHeartRadio Music Awards, the AFC championship game in which her now-fiancé played on January 26, and her recent appearance on Kelce’s “New Heights” podcast.
She’s become known for her luxe jewelry collection. During her podcast appearance, she also wore a Panthère de Cartier necklace that retails for $11,400, for example.
For Swifties who may not be able to splurge on the $20,000 blinged-out version of the watch, a plain stainless steel version can be found on resale for less than $10,000, Tutunikov said.
“It’s Cartier through and through — Roman numerals, sword-shaped hands — but elevated with a refined, high-jewelry touch,” Tutunikov said.
