- The Apple Vision Pro mixed-reality headset launched in the US on Friday.
- Tim Cook and Apple’s SVP of Retail and People showed up at an NYC Apple Store for the launch.
- Take a look at the crowds that gathered to buy or demo the $3,500 headset.
The Apple Vision Pro launched in the US today, and there were some pretty long lines of fans waiting to get their hands on one.
Apple CEO Tim Cook and SVP of Retail and People Deirdre O’Brien appeared at New York City’s flagship Apple store to mark the launch and greet customers.
The company’s mixed-reality headset was available for pre-orders on January 19 but officially hit US stores on Friday for purchase or a free demo of the device. You know, for people not willing to spend a whopping $3,500 on it right away (or at all) but who wanted to give it a whirl.
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Take a look at the launch of Apple’s next big thing:
