- Comcast’s Peacock, which streamed an NFL playoff game in January, has another game scheduled for this fall.
- This one will be a regular season game, so it won’t attract the same positive and negative attention.
- But the last one worked for both the NFL and Peacock, so expect more of these streaming-only games.
Remember when Peacock hosted an NFL playoff game in January, which meant that everyone who wanted to watch Travis Kelce play football — and/or watch Taylor Swift watch him play football — had to subscribe to Comcast’s streaming service?
Well, get ready for round 2: Peacock will have another exclusive NFL game in September, featuring the Philadelphia Eagles and a team to be named later.
This one won’t be a playoff game, so it won’t have anything like the national interest — and the complaints from angry NFL fans — the last Peacock game generated. But it will be the second game of the season — which for some reason is going to be played in Sao Paulo, Brazil, on a Friday.
So expect at least some griping. It will be somewhere between the level we saw in January, when (some) people really seemed to care about having to pay for a streamer to watch a playoff game, and the level we saw a few weeks earlier, when Peacock hosted its first-ever NFL game and no one seemed to complain at all.
And you should definitely expect more of these in the future, as the NFL basically announced back in January. Peacock certainly seems happy about the results of the playoff exclusive it hosted, boasting of record broadband usage and pretty decent ratings. And subscription tracking service Antenna estimated that nearly 3 million people signed up for Peacock to watch the game. Just as important — Antenna says that 71% of those new sign-ups are still paying for the service months later.
