The Kansas City Chiefs and San Francisco 49ers have their eyes set on the Lombardi trophy.
But off the field, brands like Starry and Popeyes will attempt to win the prize for the most memorable Super Bowl commercial.
While we wait to see which ads come out on top, it’s as good a time as any to take a walk down memory lane.
Here are 20 of the Super Bowl ads we thought were the most unforgettable, thanks to their heartwarming, funny, sad, or downright weird concepts.
