- Apple is continuing its understated advertising spree on its hit AppleTV show “Severance.”
- The Lumon Terminal Pro, a prop from the show, is listed on the Apple Store alongside Macs.
- “Severance” became AppleTV’s most popular show last month.
Attention, “Severance” fans. If you’ve been dying to have your own “innie” experience, Apple has a surprise for you.
Apple is advertising the Lumon Terminal Pro — the desktop computer where Lumon’s severed workers do their mysterious data refinement work — in the Apple Store alongside other Mac products.
AppleTV’s “Severance,” which just finished its second season last week, follows a group of employees at Lumon Industries whose work personas (“innies”) are medically severed from their outside selves (“outies”), causing them to operate on different consciousnesses depending on their locations.
But the prop desktop isn’t actually for sale.
Courtesy of Apple.
Instead, on the Apple Store page for the Lumon Terminal Pro, viewers can watch an 11-minute behind-the-scenes look at how the show’s creators went through the editing process on Apple products.
“We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response. If during the viewing you experience feelings of warmth, an increased heart rate, or perspiration, do not be alarmed,” reads the desktop screen. “In fact, rejoice! As you have been successfully inspired.”
It follows a series of other stunts and pop-ups with the “Severance” cast. The star-studded cast appeared for a pop-up in New York’s Grand Central Terminal in January ahead of the show’s season 2 premiere. Likewise, after the season 2 finale last week, the cast did another pop-up in London.
The company announced in February that “Severance” had unseated “Ted Lasso” as its top-ranking show, according to Deadline.
