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    K-Pop’s Biggest Names Are Taking Over Milan Fashion Week

    Press RoomBy No Comments3 Mins Read

    • The who’s who of K-pop pulled up to Milan fashion week dressed to impress.
    • BTS’s Jin, Seventeen’s Joshua Hong, and Stray Kids’ Bang Chan were some of the stars who attended.
    • They were dressed by some of the biggest fashion houses, including Gucci and Fendi.

    K-pop’s biggest names are strutting their stuff at Milan Fashion Week and turning up in ultra-cool fits.

    Seventeen’s S.Coups and Joshua Hong, BTS’s Jin, and Stray Kids’ Bang Chan were some of the K-pop idols who rolled up to the fashion week in the city.

    They were dressed by some of the biggest fashion houses, including Gucci and Fendi. While Hong went with a chic, neutral look, Bang opted for a bold, sheer outfit.

    This is the latest instance of global luxury houses betting big on K-pop stars, a trend that has picked up in the past few years. Several fashion houses under LVMH have also tapped K-pop stars to be their ambassadors in recent years.

    Here’s what the idols wore to Milan.

    Seventeen’s Joshua Hong


    Joshua Hong attends the Onitsuka Tiger fashion show during the Milan Womenswear Spring/Summer 2026 on September 24, 2025 in Milan, Italy.

    Joshua Hong attended Milan Fashion Week with Onitsuka Tiger.

    Stefania M. D’Alessandro/Getty Images


    Seventeen’s Hong kept it simple on day two of Milan fashion week.

    He wore a sleek, cropped blazer with a light blue button-down, paired with dress pants.

    Attending the event with Japanese footwear brand Onitsuka Tiger, Hong donned a pair of black shoes with studded patterns on the sides.

    Seventeen’s S.Coups

    S.Coups, the leader of the boy band Seventeen, closed the S/S 2026 show for Boss.

    The band member, whose real name is Choi Seungcheol, also repped Hugo Boss at the 2025 Met Gala in March in a Korean hanbok-inspired outfit.

    Choi and Hong are in the midst of a world tour with their bandmates that’ll hit cities across the US and Japan. The band leader is also set to release “Hype Vibes,” a mini album in collaboration with fellow Seventeen rapper Mingyu, on September 29.

    BTS’s Jin


    Jin from BTS at Milan Fashion Week.

    BTS’s Jin attended Milan Fashion Week with Gucci.


    IPA/Sipa USA via Reuters Connect

    BTS’s Jin attended Milan Fashion Week with Gucci, sporting a simple but chic white-top brown-pants combination.

    He wore a white mandarin-collared button-down, unbuttoned to reveal a long necklace underneath.

    His wide brown pants had a vintage flare to them, paired with a sleek black belt with the brand’s iconic gold “GG” monogram. Black square-toe boots poked out from under the hem of his flared pants.

    He carried a bag, which appeared to be the Gucci Jackie 1961.

    Stray Kids’ Bang Chan


    Bang Chan, leader of the South Korean boys band Stray Kids, poses before the Fendi show during Milan's Fashion Week Womenswear Spring / Summer 2026

    Bang Chan, leader of the South Korean boy band Stray Kids, attended Milan fashion week in Fendi.

    STEFANO RELLANDINI/AFP via Getty Images


    The leader of the boy band Stray Kids got edgy with Fendi.

    The singer wore a sheer lace button-up as a base, layered with a long black coat. He paired black pants to complete the look, and his platinum blond hair was slicked back.

    He accessorized with simple silver jewelry, keeping the focus on his daring outfit.

    Twice’s Momo

    Momo, a singer from the K-pop girl group Twice, attended Milan fashion week with Onitsuka Tiger, and was seen sitting front row next to Seventeen’s Hong.

    Like Hong, she donned a workwear-inspired fit, with a black blazer, a blue button-up, and a tie with tassels. She paired the look with wide black pants and scrunched black boots, her hair styled in loose waves.

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