- A Canadian brewery is selling the “Presidential Pack,” or 1,461 cans of its Canadian Lager.
- It’s intended to last the course of President Trump’s entire second term.
- Some Canadian provinces have pulled US-made alcohol from their shelves in response to Trump’s tariffs.
Canada’s oldest brewery is leaning into the country’s ongoing trade war levied by President Donald Trump.
Moosehead Breweries, located in the province of New Brunswick that’s northeast of Maine, said it’s now selling the “Presidential Pack,” which includes 1,461 cans of its Canadian Lagers. That’s one beer for every day of Trump’s term, the brewery said.
“If the start of 2025 has taught us anything, it’s that it will take determination to weather four years of political uncertainty—and what better way to make it through each day than with a truly Canadian beer,” Karen Grigg, the breweries’ director of marketing, said in a press release.
The case is retailed for $3,490 CAD ($2,428 USD) and is available in three provinces: Nova Scotia, New Brunswick, and Ontario.
Trevor Grant, Vice President of Sales and Marketing at Moosehead Breweries, said the “Presidential Pack is something that we as a team have been talking about for a few weeks since some of these challenges with the tariffs and the US administration.”
“Obviously, it’s a bit of a difficult situation, so trying to maybe have a little bit of fun with it,” he said.
Moosehead Breweries’ “Presidential Pack” is the latest act of defiance from Canadians against Trump, who has imposed new tariffs on Canada, Mexico, and China. Trump has disparaged Canada’s prime minister as a “governor.”
Andrew Harnik/Getty Images
Canada and Mexico’s imports were hit with 25% tariffs, while energy imports from China are 20%. Energy imports from Canada also have a 10% tariff. Although the tariffs went into effect on March 4, Trump backtracked days later and said he’s granting a one-month tariffs pause on certain goods from Canada and Mexico.
Canada is the US’s largest trading partner. Trump has floated the idea of making Canada the 51st US state, which has also garnered ire from Canadians and led them to boycott US-made products. Canadian officials have said Trump’s idea is not a joke.
Moosehead Breweries’ Grant said Canadian shoppers are looking for locally made products “now more than ever.”
“We do think this is a real opportunity for us,” Grant said.
He added that Moosehead Breweries operates “in a small community here in St. John, New Brunswick, and we like to stay connected to our community and give back.”
“We’d like to see Canadians do the same thing and buy local,” Grant said.
The US liquor and spirits industry is already fearing the pushback.
Lawson Whiting, the CEO of Jack Daniel’s parent company, said Canadian provinces pulling US-made alcohol from their stores was “worse than tariffs” in an earnings call this month.
“It’s literally taking your sales away,” Whitling said, adding that the response seemed “very disproportionate” to the 25% tariff.
Following Canadian Prime Minister Justin Trudeau’s announcement that he would impose retaliatory 25% tariffs on $155 billion worth of American goods, the Kentucky Distillers’ Association said that decision could have “far-reaching consequences across Kentucky, home to 95% of the world’s bourbon.”
Andrew Oland, the CEO and president of Moosehead Breweries, called the tariffs a “disappointment” during an interview with CTV News on Wednesday.
“We’ve always had such a close relationship with the United States, and so it’s really sad to see this relationship going in a different direction,” he said.
