- Tel Aviv-based Alta has secured $7 million in seed funding for its AI “workforce” for sales teams.
- The startup found users engage better with AI agents that are transparent about not being human.
- Check out the 17-slide pitch deck that helped the company land its seed round.
An AI startup that helps companies automate sales tasks has emerged from stealth and secured $7 million in seed funding.
Tel Aviv-based Alta initially experimented with AI sales agents that sounded more human. However, the team quickly found the opposite approach more effective.
“When people know they’re speaking to AI, they expect it to be fast, accurate, and efficient,” Stav Neumark-Levi, cofounder and CEO of Alta, told Business Insider. “The moment it tries to act ‘human’ but gets something wrong, trust is lost.”
Alta was founded in 2023 by Neumark-Levi, a former Monday.com growth leader, alongside Tom Hoffen and Mor Shabtai, who previously sold his startup, Xperiti, to Ipsos.
The team says it worked with over 100 companies for over a year to analyze sales data and identify bottlenecks. The company used these findings to build an AI “workforce” that automates prospecting, research, outreach, and meeting scheduling while integrating with existing sales data.
Rather than a single AI assistant, Alta created a team of specialized agents. “Katie” handles prospecting, “Luna” manages revenue operations, and “Alex” follows up with leads and books meetings.
Alta’s AI workforce aims to free sales teams from repetitive tasks. “Sales teams are stuck spending hours on admin — copy-pasting messages, searching for the right lead, digging through outdated CRMs,” Neumark-Levi said. “It’s no surprise that 70% of their time isn’t actually spent selling.”
Alta’s proprietary large language model powers its AI agents and integrates with over 50 business tools, including customer relationship management platforms like Salesforce and HubSpot, along with enterprise planning systems, payment tools, and social media platforms.
Alta operates on a subscription model, with companies billed quarterly. Alta says it’s already approaching 100 paying customers, including Fortune 500 companies and SMBs. Neumark-Levi plans to evolve this to an outcome-based pricing model based on meetings booked or revenue generated.
Alta’s $7 million seed round was led by Entrée Capital and Target Global. Angel investor Ben Lang participated, as did a group of high-profile strategic advisors, including Gavin Patterson, the former president of Salesforce, Nir Goldstein of Greenfield Partners, and Yoram Teitz of General Atlantic.
“What caught our attention about Alta was how they’ve redefined the relationship between AI and sales teams,” said Shmuel Chafets, general partner at Target Global. “Rather than promising to replace humans, they’ve created AI team members that handle the heavy lifting.”
With the fresh funding, Alta plans to expand beyond automating sales development representatives and create AI for account executives and account managers, bringing automation deeper into the sales cycle.
Check out the 17-slide pitch deck Alta used to raise its $7 million seed round.
