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    Chipotle Courts Gen Z With New Line of Dorm Room Merch

    Press RoomBy No Comments3 Mins Read

    • Chipotle announced an Urban Outfitters product line and a new loyalty program for college students.
    • The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs.
    • The loyalty program offers students points to redeem toward free meals — or save on guacamole.

    Chipotle wants you to eat, sleep, and decorate your house like you’re one of its restaurants.

    The fast casual burrito behemoth on Tuesday announced a new loyalty program geared toward Gen Z students and a merchandise line in collaboration with Urban Outfitters.

    The loyalty program, Chipotle U, allows students to earn points with each purchase. These points can be redeemed for free food or use to waive the guacamole surcharge.

    The product collection, which features a lamp shaped like a chip bag, bean bag chairs, and a foil throw blanket, goes on sale on Wednesday at select Urban Outfitters in university towns and online at the retailer’s website.

    Take a look at the “A Little Extra” dorm collection below.

    The Chipotle-themed items include a $16 water tumbler and $59 lamp shaped like a chip bag


    Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters

    The “A Little Extra” dorm collection was designed with Gen Z college students in mind.


    Chipotle

    “Urban Outfitters is Gen Z’s destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit,” said Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop.

    The collab includes a $99 burrito blanket for any student who’s ever wanted to resemble the food they stress-eat during finals season


    Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters

    The collection’s throw blanket is designed to look like a foil-wrapped tortilla.


    Chipotle

    Other items include the “A Little Extra” embroidered pillow for $59, and the “Chipotle Is My Life” catch-all trinket dish for $19.

    Give your delivery driver clear instructions on where to drop your burrito bowl with this $29 door mat


    Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters

    The merch collaboration will be available online and in select Urban Outfitters locations in college towns nationwide.


    Chipotle

    The dorm room decor has the Chipotle superfan in mind, and the new loyalty program will aim to reward them further: offering limited-time promotions during finals, game days, and free food during graduation giveaways.

    Bean bag chairs — available in black or pinto colors — will run $299 each


    Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters

    Chipotle’s collaboration with Urban Outfitters was a “natural fit,” Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop.


    Chipotle

    “Chipotle has long been a go-to destination for students’ celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey,” Curt Garner, Chipotle’s president, chief strategy and technology officer, said in a statement about the rewards program launch.

    It’s dorm life and a side of chips: warm, a little cheesy, and wrapped up just the way you like it


    Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters

    The Urban Outfitters collaboration corresponds with the launch of Chipotle’s new rewards program for college students.


    Chipotle

    Because who needs a traditional diploma when you can graduate with a degree in burrito-nomics?

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