- Daisy, founded in 2024, pays creators who engage with brand campaigns on social media.
- The startup recently raised $3.9 million in seed funding to reward creators who amplify content.
- See the pitch deck Daisy used to secure funding from CMT Digital, Volt Capital, and EV3 Ventures.
There’s a new creator startup paying influencers to interact with brands on social media.
Daisy aims to help brands get more out of their advertising by paying creators to engage with it.
Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey founded the Nashville-based startup in July. In February, it raised $3.9 million in seed funding from CMT Digital, Volt Capital, and EV3 Ventures.
Brands come to Daisy with a goal, like increasing engagement on an Instagram post. They pay the company a CPM rate to use the platform’s pool of influencers. Creators who download the app are provided with a list of campaign tasks centered on boosting engagement, such as commenting on a social post, sharing the post, or liking it. Each task is worth a certain number of points, which can then be cashed out.
For instance, Snow Cosmetics, a brand known for its teeth whitening products, has used Daisy for performance marketing on TikTok.
Daisy said it runs about 40 campaigns a month. Brands and influencers can share a post or piece of content they want to boost with the app, which then identifies about 50 creators to comment, share, and like the post. The app’s algorithm matches these creators with a campaign based on their content category and other data.
Lots of companies help connect brands with creators, from influencer marketing agencies to creator marketplaces. But Daisy says its technology for using influencers to boost campaigns is unique. “What sets us apart is the algorithm to match and programmatically dispatch authenticated creator profiles at scale,” Lee said.
Influencers on Daisy can engage with campaigns across TikTok, Instagram, Snapchat, and X through likes, comments, shares, and reposts.
“We really wanted to focus on what drives organic and paid content, which is engagement,” Lee said. “We like to say that Daisy is a social syndication platform.”
Lee said 51% of Daisy’s creators have 100,000 or more followers.
Daisy pays creators microtransactions, typically around $30 for completing a task. The top 30% of creators on Daisy earn about $2,500 a month, Lee said.
“We want to democratize the way creators are earning,” Lee said. “We like to say that we are paying without posting, which alleviates that pressure of creating content all the time.”
Check out the nine-page pitch deck Daisy used to raise seed funding:
