- Mark Zuckerberg sported a new timepiece at Saturday’s UFC match in Las Vegas.
- Watch experts identified the watch as a Rolex Daytona “Le Mans” in solid gold.
- The Meta CEO has been seen with numerous expensive watches in recent months.
Mark Zuckerberg showed up with a Rolex timepiece at the UFC match on Saturday in Las Vegas, adding to the slate of major wrist candy he’s been spotted with.
In his Sunday Instagram post and videos on X, the Meta CEO was seen wearing a shiny gold watch with a black dial and three white subdials.
He kept the rest of his outfit simple, with a black T-shirt, khaki cargo pants, black shades, and his new staple accessory — a thick gold chain.
Four watch experts told Business Insider the watch is likely a yellow gold Rolex Daytona “Le Mans.”
Ng Yong Shen, a vice president at Re-Loved Luxury, a Dubai-based secondhand luxury retailer, said the watch has a resale value of up to $300,000.
Three other watch trading and authentication experts based in Italy, Switzerland, and the UK, confirmed the watch’s model to BI.
In January, while announcing the end of his Meta’s fact-checking partnerships in the US, Zuckerberg wore a Greubel Forsey Hand Made 1, which costs more than $900,000.
Greubel Forsey’s website said it produces only two or three pieces of the watch annually.
In September, Zuckerberg was spotted wearing a rose gold De Bethune DB 25 Starry Varius during an interview with the business podcast “Acquired.”
According to listings on watch retailers like The 1916 Company and The Hour Glass, the De Bethune watch costs between $90,000 and $95,700.
Shortly before the “Acquired” interview, he wore a Patek Philippe watch in an Instagram post, with his hand around his wife Priscilla Chan’s shoulders. The model Zuckerberg wore — the Patek Philippe Grand Complications In-Line Perpetual Calendar 5236P-001 — retails for $141,400, per the watchmaker’s website.
It’s unclear when Zuckerberg first started collecting watches. But the Meta chief was interested in timepieces in March 2024, if his conversation with Anant Ambani at the latter’s pre-wedding party is anything to go by.
In a video from the pre-wedding event circulated on social media, Zuckerberg and Chan were heard praising Ambani’s Richard Mille watch.
“You know, I never really wanted to get a watch. But after seeing that, I was like, watches are cool,” Zuckerberg said of Ambani’s timepiece.
Zuckerberg’s style evolution is not limited to watches. The tech leader has long ditched his work uniform, which used to consist of drab gray T-shirts and hoodies. Now, he’s been known to wear shearling brown jackets, gold chains, and other statement pieces.
Joseph Rosenfeld, an image consultant based in New York, told BI in September that Zuckerberg’s style shift, “shown by a love for premium watches and subtle luxury, suggests a shift.”
“He’s stepping into a role where his appearance reflects his position as a tech innovator,” Rosenfeld added.
Representatives for Zuckerberg did not respond to a request for comment from Business Insider, sent outside regular business hours.
