© Reuters.
BOSTON – Brightcove Inc. (NASDAQ: BCOV) has been chosen by Brazilian TV network Sistema Brasileiro de Televisão (SBT) to power its upcoming ad-supported video on demand (AVOD) service, +SBT, set to launch in April.
SBT, a major broadcaster in Latin America, will utilize Brightcove’s technology to deliver content from its extensive network of over 100 stations to audiences across Brazil.
The partnership aims to meet the growing consumer demand for high-quality streaming experiences. Marc DeBevoise, CEO of Brightcove, emphasized the importance of streaming for media organizations to connect with audiences, especially as consumers expect immediate access to content. “By partnering with us, SBT will be able to provide a seamless in-app streaming experience to expand their reach with new audiences, deepen engagement, and further monetize their content,” he said.
Roberto Grosman, Chief Transformation Officer at SBT, highlighted the need for a dependable platform to distribute a diverse range of video content to viewers, including TV shows, news, and special events. Brightcove was chosen for its robust streaming solutions and the ability to provide secure, high-quality video streams. The partnership will also allow SBT to access first-party data analytics to refine its content and streaming strategies.
SBT, established on August 19, 1981, is known as the Brazilian family channel, reaching 200 million viewers in 69 million homes. With a strong presence in auditorium programs, children’s content, and digital platforms, SBT holds a significant share of viewership in the Brazilian market.
The information in this article is based on a press release.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.
