Close Menu
    What's Hot

    The Tech World Reacts to the Elizabeth Holmes Doc

    October 20, 2026

    Photos: Victoria’s Secret Fantasy Bras Over the Years

    October 20, 2026

    Vinted Flooded With ‘Stolen’ Goods in Wake of French Looting

    October 20, 2026
    Facebook X (Twitter) Instagram
    Hot Paths
    • Home
    • News
    • Politics
    • Money
    • Personal Finance
    • Business
    • Economy
    • Investing
    • Markets
      • Stocks
      • Futures & Commodities
      • Crypto
      • Forex
    • Technology
    Facebook X (Twitter) Instagram
    Hot Paths
    Home»Money»Photos: Victoria’s Secret Fantasy Bras Over the Years
    Money

    Photos: Victoria’s Secret Fantasy Bras Over the Years

    Press RoomBy Press RoomOctober 20, 2026No Comments9 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Victoria’s Secret brought some extra sparkle to its runway on Sunday night.

    The brand’s annual fashion show, which returned in 2024 after being canceled five years earlier, was held in Los Angeles, with models including Adriana Lima and Barbara Palvin donning their wings for the occasion.

    Since making its comeback, the fashion show has been more than a spectacle for Victoria’s Secret. It’s also been a way to attract a new generation of shoppers by leaning into nostalgia. Elizabeth Preis, Victoria’s Secret’s chief marketing officer, previously told Fast Company that the show was about “brand consideration for the audience that doesn’t currently shop with us.”

    This year, the brand ramped up its social media promotion and made 17 times as many runway items available to purchase, Barron’s reported.

    The 2026 show also brought back a symbol of Victoria’s Secret’s heyday: the Fantasy Bra, an elaborate piece of lingerie often worth millions that hadn’t appeared on the runway since 2018.

    Kylie Jenner modeled the bra for its comeback. Designed by Jacob & Co., it’s the most expensive Fantasy Bra ever created at $50 million.

    Take a look back at other Fantasy Bras Victoria’s Secret has designed over the years.

    The Fantasy Bra was first introduced by Victoria’s Secret in 1996 via a massive New York City billboard.


    A five-story advertisement showing Claudia Schiffer wearing the first Victoria's Secret Fantasy Bra in 1996.

    Claudia Schiffer wore the debut Fantasy Bra in 1996.

    Evan Agostini/Getty Images

    Worn by Claudia Schiffer, the diamond-encrusted lingerie was dubbed the “Million Dollar Miracle Bra.”

    It was modeled for the Victoria’s Secret catalog and advertisements, such as the massive one displayed in New York City.

    Tyra Banks wore the next one in 1997.


    Tyra Banks models the Victoria's Secret Fantasy Bra in 1997.

    Tyra Banks models the Victoria’s Secret Fantasy Bra in 1997.

    Ron Galella/Getty Images

    The “Diamond Dream Bra” was much more understated than the original. It was crafted from white satin, lined with diamonds, and had one 42-carat teardrop gem hanging from its center.

    Though the bra cost $3 million, it was never modeled on the Victoria’s Secret Fashion Show runway — only by Banks at a private event held later.

    Gisele Bündchen modeled the “Red Hot Fantasy Bra” in 2000.


    Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2000.

    Gisele Bündchen models the Victoria’s Secret Fantasy Bra in 2000.

    DMIPhoto/Stringer/Getty Images

    The ruby-covered bra and matching panties modeled by Bündchen for a catalog were the most expensive lingerie set created by Victoria’s Secret at the time, costing $15 million when they were designed.

    Karolína Kurková was chosen to debut the 2002 “Star of Victoria Fantasy Bra.”


    Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2002.

    Karolína Kurková models the Victoria’s Secret Fantasy Bra in 2002.

    Kevin Mazur/Getty Images

    The $10 million piece had a floral theme, with 1,150 rubies in the shape of roses, 1,600 emeralds arranged like leaves, and diamonds forming smaller flowers around them.

    Like its predecessor, this Fantasy Bra also featured a massive diamond in its center — this one a 60-carat Mouawad Mondera stone.

    Klum returned in 2003 with an $11 million bra that took 370 hours to make.


    Heidi Klum models the Victoria's Secret Fantasy Bra in 2003.

    Heidi Klum models the Victoria’s Secret Fantasy Bra in 2003.

    Kevin Mazur/Getty Images

    Dubbed the “Very Sexy Fantasy Bra,” the 2003 design was a chainmail-style piece made from a mix of 2,809 white diamonds, yellow-orange sapphires, rhodolites, and amethysts.

    It also featured the Mouawad Excelsior Diamond —a 69-carat piece cut from the second-largest diamond in the world — hanging from its center.

    Likely because it was see-through, Klum modeled it on the runway over a standard red bra.

    The “Sexy Splendor Fantasy Bra” took center stage in 2005.


    Gisele Bündchen models the Victoria's Secret Fantasy Bra in 2005.

    Gisele Bündchen models the Victoria’s Secret Fantasy Bra in 2005.

    Jamie McCarthy/Getty Images

    Modeled by Gisele Bündchen, the see-through piece cost $12.5 million and was crafted from 22 rubies and 2,900 pavé-set diamonds in a floral pattern.

    Hanging from its middle strap was the 101-carat Mouawad Splendor Diamond pendant.

    Kurková modeled her second Fantasy Bra in 2006.


    Karolina Kurkova models the Victoria's Secret Fantasy Bra in 2006.

    Karolína Kurková models the Victoria’s Secret Fantasy Bra in 2006.

    Thomas Concordia/Stringer/Getty Images

    The “Hearts on Fire Fantasy Bra” was one of the most dazzling ever seen on the Victoria’s Secret runway.

    Valued at $6.5 million, the silver bra was covered in tiny diamonds from its straps to its cups. It also had two thin straps in the middle, with a 10-carat flower-shaped pendant hanging from them.

    Victoria’s Secret put a holiday twist on the famous lingerie in 2007.


    Selita Ebanks models the Victoria's Secret Fantasy Bra in 2007.

    Selita Ebanks models the Victoria’s Secret Fantasy Bra in 2007.

    Gabriel Bouys/Getty Images

    The diamond-covered, $4.5 million “Very Sexy Holiday” bra — modeled by Selita Ebanks — stood out thanks to the rubies, emeralds, and yellow sapphires arranged in the shape of holly across its cups.

    Its Mouawad gems totaled 1,662.51 carats.

    Victoria’s Secret fans saw the dark side of the Fantasy Bra in 2008.


    adriana lima Black Diamond Fantasy Miracle Bra

    Adriana Lima with the 2008 Fantasy Miracle Bra.

    AP Photo/Evan Agostini

    Adriana Lima modeled the $5 million “Black Diamond Fantasy Miracle Bra.”

    It was covered in black diamonds and had strings of rubies and white diamonds across it, for a total of 3,900 gems.

    Victoria’s Secret kept the edgy aesthetic going in 2009.


    Marisa Miller models the Victoria's Secret Fantasy Bra in 2009.

    Marisa Miller models the Victoria’s Secret Fantasy Bra in 2009.

    George Napolitano/Getty Images

    The black “Harlequin Fantasy Bra” modeled by Marisa Miller was lined with white diamonds and decorated with brown gems in crisscross patterns — the work of Italian jeweler Damiani.

    The $3 million piece also included a 16-carat heart-shaped diamond hanging from its center.

    The Fantasy Bra returned to its roots in 2010.


    Adriana Lima models the Victoria's Secret Fantasy Bra in 2010.

    Adriana Lima models the Victoria’s Secret Fantasy Bra in 2010.

    Slaven Vlasic/Stringer/Getty Images

    Lima modeled the “Bombshell Fantasy Bra,” a $2 million semi-sheer garment set with 3,000 diamonds, sapphires, and topaz stones, in shapes inspired by stars and constellations.

    It took 1,500 hours for Damiani to create the piece.

    The 2011 “Fantasy Treasure Bra” was blue and lined with pearls.


    Miranda Kerr models the Victoria's Secret Fantasy Bra in 2011.

    Miranda Kerr models the Victoria’s Secret Fantasy Bra in 2011.

    Timothy A. Clary/Getty Images

    Modeled by Miranda Kerr, the $2.5 million bra — designed by London Jewelers of New York — was covered in a mix of 3,400 diamonds, citrines, aquamarines, and pearls, the latter of which were also strung in rows beneath its cups.

    Like other Fantasy Bras before it, the 2011 piece featured massive white and yellow diamonds, each weighing around 8 carats, that hung from its center.

    Alessandra Ambrosio was selected to walk the 2012 runway in the “Floral Fantasy Bra.”


    Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2012.

    Alessandra Ambrosio models the Victoria’s Secret Fantasy Bra in 2012.

    Antonio de Moraes Barros Filho/Getty Images

    Another London Jewelers of New York creation, the peach-colored bra was valued at $2.5 million.

    It had amethysts, sapphires, rubies, and diamonds in the shape of flowers set in 18-karat pink and yellow gold, as well as a 20-carat radiant-cut diamond hanging from a sparkling pendant.

    The “Royal Fantasy Bra” was worn by Candice Swanepoel in 2013.


    Candice Swanepoel 2013 Victoria's Secret

    Candice Swanepoel in the “Royal Fantasy Bra” in 2013.

    Dimitrios Kambouris/Getty Images

    Designed by Mouawad, the “Royal Fantasy Bra” featured 5,400 multicolored gems — a mix of diamonds, rubies, and sapphires — and 18-karat yellow gold.

    Its center stone, adorned with a diamond bow, was a 52-carat pear-shaped ruby.

    The next year was the first and only time Victoria’s Secret created two Fantasy Bras.


    Adriana Lima and Alessandra Ambrosio models the Victoria's Secret Fantasy Bra in 2014.

    Adriana Lima and Alessandra Ambrosio model the Victoria’s Secret Fantasy Bra in 2014.

    Michael Stewart/Getty Images

    Crafted over 1,380 hours by Mouawad artists, the “Dream Angels Fantasy Bras” stood out in 2014 thanks to an array of diamonds, rubies, sapphires, and multicolored gems over 18-karat gold.

    Adriana Lima modeled the blue version, and Alessandra Ambrosio modeled the red. Each cost $2 million.

    The 2015 Fantasy Bra, modeled by Lily Aldridge, had a summer flair.


    Lily Aldridge models the Victoria's Secret Fantasy Bra in 2015.

    Lily Aldridge models the Victoria’s Secret Fantasy Bra in 2015.

    Taylor Hill/Getty Images

    Called the “Fireworks Fantasy Bra,” the $2 million piece was covered in 6,808 gemstones.

    White diamonds covered its cups, while multicolored sapphires, garnets, amethysts, topazes, tourmalines, peridots, quartzes, citrines, and tsavorites were used to create the firework-esque swirls across them.

    Jasmine Tookes dazzled in the 2016 “Bright Night Fantasy Bra.”


    Jasmine Tookes models the Victoria's Secret Fantasy Bra in 2016.

    Jasmine Tookes models the Victoria’s Secret Fantasy Bra in 2016.

    Martin Bureau/Getty Images

    Created over 700 hours by Aziz and Walid Mouzannar, the $3 million bra was one of the most luxurious ever made for the Victoria’s Secret Fashion Show.

    The geometric piece featured 9,000 round-cut diamonds and emeralds in clusters, creating a cutout effect across its cups. 

    Lais Ribeiro sported the “Champagne Nights Fantasy Bra” in 2017.


    Lais Ribeiro models the Victoria's Secret Fantasy Bra in 2017.

    Lais Ribeiro models the Victoria’s Secret Fantasy Bra in 2017.

    Dimitrios Kambouris/Getty Images

    This $2 million piece was created with 6,000 white diamonds, yellow sapphires, and blue topazes.

    While the bra featured a signature stone hanging from its center — a giant blue topaz — its golden collar with a second loose gem was unique.

    Elsa Hosk modeled the Fantasy Bra created by Victoria’s Secret in 2018, before the brand took a hiatus from the runway.


    Elsa Hosk models the Victoria's Secret Fantasy Bra in 2018.

    Elsa Hosk models the Victoria’s Secret Fantasy Bra in 2018.

    Michael Stewart/Getty Images

    Designed by Atelier Swarovski, the $1 million “Dream Angels Fantasy Bra” was a netted bralette covered in 2,100 tiny diamonds.

    It also had diamond-encrusted rope straps and a matching body chain that sat across it.

    Kylie Jenner brought the Fantasy Bra back to the Victoria’s Secret runway in 2026.


    Kylie Jenner poses on a runway wearing white feather wings and a jeweled silver outfit against a dark backdrop.

    Kylie Jenner walks the runway for the Victoria’s Secret Fashion Show in October 2026.

    Kevin Mazur/Getty Images for Victoria’s Secret

    Jenner walked the runway in the much-anticipated bra, designed by Jacob Arabo of Jacob & Co., to the cheers of Kris Jenner and Timothée Chalamet.

    Arabo said ahead of the show that it was his goal to create “the most expensive Fantasy Bra ever made,” and he delivered.

    The bra was made entirely of diamonds and gold, unlike bras from past years that had a fabric base. It was made of 4,410 diamonds in total, including a 75.54-carat Natural Fancy Vivid Yellow diamond hanging from the center, as Victoria’s Secret shared on Instagram after the show.

    The 2026 Fantasy Bra took over 1,000 hours to make and is worth a whopping $50 million.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Press Room

    Related Posts

    The Tech World Reacts to the Elizabeth Holmes Doc

    October 20, 2026

    Vinted Flooded With ‘Stolen’ Goods in Wake of French Looting

    October 20, 2026

    Judge Detains Fired OpenAI Engineer Over Concerns on Saudi Arabia Ties

    October 19, 2026
    Leave A Reply Cancel Reply

    LATEST NEWS

    The Tech World Reacts to the Elizabeth Holmes Doc

    October 20, 2026

    Photos: Victoria’s Secret Fantasy Bras Over the Years

    October 20, 2026

    Vinted Flooded With ‘Stolen’ Goods in Wake of French Looting

    October 20, 2026

    Judge Detains Fired OpenAI Engineer Over Concerns on Saudi Arabia Ties

    October 19, 2026
    POPULAR
    Business

    The Business of Formula One

    May 27, 2023
    Business

    Weddings and divorce: the scourge of investment returns

    May 27, 2023
    Business

    How F1 found a secret fuel to accelerate media rights growth

    May 27, 2023
    Advertisement
    Load WordPress Sites in as fast as 37ms!

    Archives

    • October 2026
    • September 2026
    • August 2026
    • July 2026
    • June 2026
    • May 2026
    • April 2026
    • March 2026
    • February 2026
    • January 2026
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • August 2025
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • May 2023

    Categories

    • Business
    • Crypto
    • Economy
    • Forex
    • Futures & Commodities
    • Investing
    • Market Data
    • Money
    • News
    • Personal Finance
    • Politics
    • Stocks
    • Technology

    Your source for the serious news. This demo is crafted specifically to exhibit the use of the theme as a news site. Visit our main page for more demos.

    We're social. Connect with us:

    Facebook X (Twitter) Instagram Pinterest YouTube

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Facebook X (Twitter) Instagram Pinterest
    • Home
    • Buy Now
    © 2026 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.