Meta is welcoming a new app to the family.
Instagram launched a new app called “Instants” in Italy on Thursday, but it’s not live elsewhere yet, a Meta spokesperson confirmed to Business Insider.
Instants lets users share disappearing photos with their friends. These photos last 24 hours and can’t be viewed more than once. The app’s slogan, per the current listing on the Google Play Store: “Real life, real quick.”
The app sounds like a Frankenstein of social apps like Locket, BeReal, and, of course, Snapchat.
The app is intended to “give people low-pressure ways to connect with friends,” the spokesperson added.
The company had been testing an internal prototype of a stand-alone Instants app, Business Insider previously reported in February. Instagram also rolled out an Instants feature in the Instagram app in some regions.
“We’re exploring multiple versions of Instants to see what people like, and will listen to our community,” the spokesperson said.
Expanding Meta’s portfolio of social apps has become commonplace for the tech giant. Instagram has Threads and Edits under its umbrella, and Meta also has the AI-focused Meta AI app.
Meta did not share when, or whether, the company will roll out the Instants app in the US.
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