Kelly He-Sun landed one of the corporate world’s most competitive jobs as a consultant at Boston Consulting Group and got promoted to a project leader by age 25.
But she didn’t see herself doing consulting forever, so in 2024, she quit after almost six years. She planned to spend time traveling and creating fashion and lifestyle content, but when she made a video about working in consulting, it took off.
“I made a video about the number of hours we typically work, and it just blew up. I didn’t expect it to draw that kind of attention,” she told Business Insider. “That’s when I started realizing, ‘Wow, people are really interested in this type of content.'”
He-Sun is among a growing group of Gen Z and millennial consultants who are trading traditional exit opportunities for content creation. Posts about consulting rack up thousands of views on TikTok and Instagram, while the #corporatelife hashtag has over 1.7 million posts on TikTok.
For some consultants from top firms, like MBB or the Big Four — which includes McKinsey, Bain, and BCG, and PwC, KPMG, Deloitte, and EY — their background can signal credibility, as well as the chance to get an insider’s perspective into an industry that’s famous for its secrecy and notoriously competitive to break into.
Three consultants-turned-content creators told Business Insider how they leveraged their high-profile jobs into lucrative exits with the help of social media, and why they have no plans to go back.
Content creation can be as lucrative as consulting
He-Sun posts all about consulting and general career tips, like about how she became one of the youngest managers at a top consulting firm and how to ask for help while still sounding competent.
While she started posting in 2024, she ramped up her strategy in 2025. So far in 2026, she’s made around $42,000. With over 50,000 followers between Instagram and TikTok, He-Sun makes most of her money through brand deals, but has also earned through affiliate marketing, user-generated content, and 1:1 coaching.
Joe Fenti, who has over 800,000 followers across accounts, left his job at a Big Four consulting firm in 2024 to become a full-time comedian and content creator. Fenti also capitalizes on his background by roasting consulting and corporate culture. One sketch, titled “Timesheets In Consulting Make No Sense,” has racked up more than 2.2 million views.
The 29-year-old started posting content while he was still working at his firm, but finally quit when the money he was making from content, primarily via brand deals, exceeded his consulting salary.
Jack Kim, a 29-year-old who quit his job at Bain last year, started posting about consulting on YouTube while he was still at the firm and realized there was a huge audience looking for insights on breaking into consulting.
He and his friend now run Casebuddy, a one-on-one mentorship business that helps take clients through the entire process of landing a consulting job, from résumé writing to acing case interviews. They charge between around $1,300 and $6,700, depending on the service, and he said most people applying for the program find it through his social media presence.
A growing opportunity in the creator economy
While mostly associated with consumer brands, influencer marketing is becoming increasingly important to B2B companies — and those companies often want to work with creators whose audience includes working professionals.
Whereas lifestyle influencers might get brand deals with retailers like Walmart or Sephora, corporate influencers can score brand deals with SaaS companies. Fenti has worked with Grammarly and Scribe, while He-Sun has partnered with Microsoft, Indeed, and several SaaS startups.
“We’re in this era of the rise of the B2B creator,” Brendan Gahan, founder of Creator Authority, told Business Insider, adding that the number of creators focused on business and corporate life was “exploding.”
The trend can be seen in the growth in LinkedIn content creators, as well as the way executives at major companies have become de facto influencers. McKinsey has promoted its own “top voices on LinkedIn,” a list that included leader Bob Sternfels. Lara Sophie Bothur previously told Business Insider how she became Deloitte Germany’s first corporate influencer.
Gahan said B2B influencer marketing was expected to be worth $7.7 billion by the end of 2025. A LinkedIn report from 2025 found that B2B marketers use influencers to raise brand awareness, build trust, and convert sales.
Gahan said influencers can help shape the reputation and opinion of a brand, and in turn influence the decision makers inside companies. For instance, if a bunch of consultants at a firm become interested in a software product they’ve seen promoted online, it’s more likely their company will be interested in buying that product.
A glimpse into the mystery of consulting
Consulting is a notoriously secretive, prestigious, and high-paying industry, so naturally, plenty of young professionals are hungry for the inside scoop on how it works and how to break in.
Kim said when he was first applying to consulting, he found there was a lot more information online about how to break into fields like finance and law, while consulting was still a mystery. “I wasn’t really able to find anyone that was specifically doing consultant content,” he said.
Fenti said he thinks the content resonates because consulting can be a “nebulous” industry full of “fluff answers” about what consultants actually do.
He also thinks his jokes about consulting and corporate culture resonate because the MBB and Big Four firms collectively employ over a million people, and it’s “nice to see the world you live reflected back to you and to see the frustrations you feel is also felt elsewhere.”
None of the creators currently has plans to return to the corporate world.
After the grind of consulting, He-Sun said she finds content creation work to be “really easy” in comparison, and she plans to expand her revenue streams in the coming year.
Kim said that he loves his mentorship business and has plans to continue growing it, but ultimately wants to become a much bigger content creator.
Fenti wants to do more stand-up comedy in addition to his content creation, and said he would never go back to a corporate job.
“I love being my own boss. I love creating my own schedule,” he said. “It’s such a freeing feeling.”
