Jane Newman spent her evenings watching K-dramas on her recliner during the pandemic lockdowns. She didn’t expect they’d spark a curiosity about South Korea that would eventually lead her to move there and start over.
In 2023, Newman was working for a consulting firm in Brisbane, Australia. As a manager, her heavy workload didn’t let up even as the world began to return to normal.
After months of long hours spent in front of a screen, she was burned out and beginning to feel the strain.
“I started out with a whole lot of shoulder and back pain, and then it developed into arm pain, and I couldn’t use my mouse,” Newman, now 60, told Business Insider.
Greg Samborski.
Standing desks and different chairs fixed little, so she took a sabbatical.
Newman had first visited South Korea the previous year, curious about the country she’d only seen on TV. Remembering how much she had enjoyed that trip, she decided to return for a two-month break.
When she went back to work, the symptoms didn’t take long to resurface. This time, Newman found herself struggling mentally and emotionally, too.
“I found it more and more difficult to do my work,” she said. By July 2024, she and her employer agreed it was best for her to step away from the company.
“I knew that South Korea was a place that I loved, and it made me feel good,” Newman said. “So I made the decision to go back and stay for a few months to see how it felt.”
New career, new home
For three months, she lived in an Airbnb in Gwacheon, a city just outside Seoul. Newman lived with her host, a local woman who had invited her to participate in the community events.
There, she joined a group supporting former US military “comfort women,” as well as two English clubs where members met to discuss news, read English fiction together, and give weekly presentations on various topics.
“I met the most wonderful people, and they really invited me into their conversations. And I got to know a lot more about Korea itself, and its history,” she said.
Greg Samborski.
“All of those things made me feel really welcomed, and at home, and part of a community, which is what I was really lacking back in Australia,” Newman added.
In Brisbane, her social life largely revolved around people she knew at work, or old friends she’d kept in touch with from her years living in the UK when her daughters were young. She was part of a bushwalking community and a social dining community, but most of those groups faded after the pandemic.
As Newman considered her next career steps, she found herself drawn toward public speaking and coaching to help people navigate the pressures of modern society and technology.
That focus also eventually led her to begin developing a tech startup in South Korea aimed at helping young people struggling with social isolation.
By February 2025, Newman moved to Seoul to begin her next phase of life.
She said her Gen Z daughters weren’t surprised by her decision since they already knew how much she loved South Korea. Both had already taken trips to visit her there.
When it was time for Newman to look for an apartment, she wanted a place that was close to public transport, with separate spaces for living and sleeping, and a good view.
It took her about two weeks to find a place. She now lives in Dongdaemun, a popular neighborhood, where her two-bedroom apartment costs 1.43 million Korean won, or about $1,000, a month.
Jane Newman.
Building a new life from scratch
South Korea has become an increasingly popular choice for foreigners in recent years.
Data from the Ministry of Justice showed that the number of foreigners living in South Korea at the end of 2024 stood at 2.65 million, a 5.7% increase from the year before.
For Newman, building friendships in Seoul came more naturally than she expected.
“I’ve found that every time I’ve come to Korea, I’ve made new friends,” Newman said, adding that this included people she met through a fan group for a Korean actor she admired.
Jane Newman.
These days, Newman’s routine is a mix of work and settling into life in Seoul.
She starts her mornings with a coffee from the Starbucks across the street before diving into her coaching sessions and working on getting her startup off the ground.
Compared to her previous job, where working 60 hours a week was common, Newman says she now works around 20 to 30 hours a week.
With the more flexible schedule, she has time to exercise, meet people, and sometimes work from libraries or cafés.
“But I do make sure I get out once a day to go out and enjoy this beautiful place I’m living in,” she said.
Do you have a story to share about relocating to a new city? Contact this reporter at agoh@businessinsider.com.
