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    Home»News»Retail shocker: Generation Z and Millennials power Barnes & Noble’s bookstore turnaround
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    Retail shocker: Generation Z and Millennials power Barnes & Noble’s bookstore turnaround

    Press RoomBy Press RoomDecember 24, 2025No Comments1 Min Read
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    Barnes and Noble

    M. Suhail/iStock Editorial via Getty Images

    Barnes & Noble’s retail comeback is one of the most surprising turnarounds in the retail sector, as the chain defied predictions that physical bookstores were destined for extinction.

    Just 25 years ago, the company seemed headed for the same fate as

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