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Nestle to cut more costs, step up marketing under CEO Freixe By Reuters

VEVEY (Reuters) – Nestle (NS:) will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe, the company said on Tuesday.

The company expects cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by the end of 2027, on top of existing initiatives.

© Reuters. FILE PHOTO: A view of the logo during the Annual General Meeting of Nestle in Ecublens near Lausanne, Switzerland, April 18, 2024. REUTERS/Denis Balibouse/File Photo

In the medium term, Nestle said it expects organic growth to be more than 4% in a normal operating environment, and an underlying trading operation profit margin of 17%.

($1 = 0.8835 Swiss francs)

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