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Spotify (NYSE:SPOT) is working on a feature that allows subscribers to mix tracks and change speeds on playback — a DJ-like feature designed to cater to its young, social-media-savvy users, the WSJ reported.
Users in their teens and 20s already deploy favorite music (cut, spliced, sped up and slowed down) to accompany a pursuit of viral videos on services like TikTok (BDNCE) and Instagram Reels (META).
Spotify (SPOT) is looking to deepen engagement with those users while ensuring that artists and music labels are compensated for such usage, according to the report.
For now, features such as speeding up or slowing down music (a popular feature on TikTok) would be available to regular Spotify (SPOT) subscribers, the WSJ said, while more advanced features could be targeted for a proposed high-end “supremium” tier of service.
Artists seeking compensation are increasingly releasing multiple versions of their own songs (at additional speeds) to satisfy the demographic’s demand for variety.