Hot Paths

Retail shocker: Generation Z and Millennials power Barnes & Noble’s bookstore turnaround

Barnes and Noble

M. Suhail/iStock Editorial via Getty Images

Barnes & Noble’s retail comeback is one of the most surprising turnarounds in the retail sector, as the chain defied predictions that physical bookstores were destined for extinction.

Just 25 years ago, the company seemed headed for the same fate as

Exit mobile version