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JPM turns bullish on Bilibili as AI bets boost engagement, ad revenue growth (BILI:NASDAQ)

Chinese large video website bilibili advertising in public.

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J.P. Morgan upgraded Bilibili (BILI) to “overweight” from a previous investment rating of “neutral.”

The research firm, among other things, expects the company to deliver more than 25% ad revenue growth in future quarters, supported by traffic growth, higher cost-per-mile ads, and a further increase in

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