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Davos 2026: Best Fashion and Style Status Symbols

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  • The World Economic Forum kicks off this week in Davos, Switzerland.
  • The annual event attracts the world’s most powerful leaders in politics, tech, and business.
  • Attendees were spotted in designer parkas and designer bags throughout the week’s events.

There’s far more to Davos fashion than the iconic blue beanie and a sea of suits.

Business Insider is on the ground at the annual World Economic Forum this week, and we’ll be keeping an eye on the status symbols we spot among the mountain fashion.

From designer — and company — parkas to the iconic Goyard bag, here’s what attendees are wearing to stay warm and stylish.

Fur trims kept attendees looking chic despite chilly temperatures


Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.



Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.

Jamie Heller/Business Insider

Sarah Backhouse, an executive director at executive networking company World Fifty Group, matched the fur collar of her Frankie Shop coat with a cozy fur hat.

She accessorized the ensemble with Saint Laurent sunglasses and a Maison Goyard bag.

Some attendees ditched their laptop bags for stylish purses




Nidhi Sinha, head of marketing and communications for BCG North America.

Courtesy of Nidhi Sinha.

Nidhi Sinja, the head of marketing and communications for BCG North America, opted to carry a notebook in her quilted weatherproof Tory Burch bag.

She coordinated the look with a North Face coat and L.L. Bean boots, both in cream hues that matched her white purse.

Fashion also turned into an opportunity for promotion




Staff from cloud data platform Snowflake are the coziest people at Davos.

Jamie Heller

These staff members from the cloud data platform Snowflake wore bright-blue parkas adorned with their company’s logo.

Stacey Kennedy’s packing tips




Spot the CEO of Philip Morris International US in black all week.

Jamie Heller/Business Insider

When the CEO of Philip Morris International US travels, even for long trips, she takes a carry-on. Her trick: Pick a color for the week and coordinate outfits around that, with travel-well fabrics. For Davos this week, the color is black.

Wear bold colors to stand out




Jonathan Nowak Delgado of ViaTalenta Foundation.

Jamie Heller/Business Insider

Jonathan Nowak Delgado, a senior advisor at nonprofit ViaTalenta Foundation, per his business card, has a strategy to stand out at Davos: wear bold colors.

Fur-lined coats were out in force as attendees braved the cold in Davos




Andrew Gan, managing director of the Philippines-based Beacon Holdings.

Jamie Heller/Business Insider

Wealth manager Andrew Gan gave his suit a Davos upgrade with a fur-lined coat and sunglasses as he headed to the Philippines House to moderate.

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