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Chipotle Courts Gen Z With New Line of Dorm Room Merch

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  • Chipotle announced an Urban Outfitters product line and a new loyalty program for college students.
  • The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs.
  • The loyalty program offers students points to redeem toward free meals — or save on guacamole.

Chipotle wants you to eat, sleep, and decorate your house like you’re one of its restaurants.

The fast casual burrito behemoth on Tuesday announced a new loyalty program geared toward Gen Z students and a merchandise line in collaboration with Urban Outfitters.

The loyalty program, Chipotle U, allows students to earn points with each purchase. These points can be redeemed for free food or use to waive the guacamole surcharge.

The product collection, which features a lamp shaped like a chip bag, bean bag chairs, and a foil throw blanket, goes on sale on Wednesday at select Urban Outfitters in university towns and online at the retailer’s website.

Take a look at the “A Little Extra” dorm collection below.

The Chipotle-themed items include a $16 water tumbler and $59 lamp shaped like a chip bag


Chipotle launched a new line of dorm room merch in collaboration with Urban Outfitters



The “A Little Extra” dorm collection was designed with Gen Z college students in mind.


Chipotle

“Urban Outfitters is Gen Z’s destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit,” said Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop.

The collab includes a $99 burrito blanket for any student who’s ever wanted to resemble the food they stress-eat during finals season




The collection’s throw blanket is designed to look like a foil-wrapped tortilla.


Chipotle

Other items include the “A Little Extra” embroidered pillow for $59, and the “Chipotle Is My Life” catch-all trinket dish for $19.

Give your delivery driver clear instructions on where to drop your burrito bowl with this $29 door mat




The merch collaboration will be available online and in select Urban Outfitters locations in college towns nationwide.


Chipotle

The dorm room decor has the Chipotle superfan in mind, and the new loyalty program will aim to reward them further: offering limited-time promotions during finals, game days, and free food during graduation giveaways.

Bean bag chairs — available in black or pinto colors — will run $299 each




Chipotle’s collaboration with Urban Outfitters was a “natural fit,” Cyntia Leo, head of brand marketing at Urban Outfitters, said in a statement about the drop.


Chipotle

“Chipotle has long been a go-to destination for students’ celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey,” Curt Garner, Chipotle’s president, chief strategy and technology officer, said in a statement about the rewards program launch.

It’s dorm life and a side of chips: warm, a little cheesy, and wrapped up just the way you like it




The Urban Outfitters collaboration corresponds with the launch of Chipotle’s new rewards program for college students.


Chipotle

Because who needs a traditional diploma when you can graduate with a degree in burrito-nomics?

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