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Best Buy Co. (NYSE:BBY) announced on Tuesday that it is introducing tools in the coming months that will be powered by generative AI and should make customer service both faster and more efficient.
The retailer is introducing virtual assistants that can help customers with tasks such as order delivery and scheduling. Other AI functions will work behind the scenes to simplify work for Best Buy employees located at stores and call centers. The Minneapolis-based company is already using AI for functions like routing home delivery and installation services. Best Buy’s (BBY) use of artificial intelligence is anticipated to speed up and reduce the number of in-home visits, as well as help find internal resources more easily.
Brian Tilzer, chief digital, analytics, and technology officer at Best Buy (BBY), said AI technology can help the company better predict and fix issues for customers. For Best Buy (BBY), that could mean fewer and shorter in-home visits, which will give employees more time to work on complex problems.
Best Buy is working with Alphabet’s (GOOG) Google and Accenture (ACN) to create the new AI tools.
Shares of Best Buy (BBY) traded flat in premarket action on Tuesday. The stock is up 2.38% on a year-to-date basis. Best Buy (BBY) is not expected to report earnings until the end of May.