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- Accenture (ACN) has made an investment in AI-powered customer research platform, WEVO.
- Terms of the investment were not disclosed. Founded in 2017, WEVO combines large-scale human insight with AI simulation, enabling companies to predict how target audiences will react to new concepts and campaigns before launch.
- The investment, led by Accenture Ventures, will incorporate WEVO’s capabilities within Accenture Song’s GrowthOS platform.