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Accenture (NYSE:ACN) acquired a Melbourne-based marketing technology consultancy-The Lumery.
Founded in 2017, The Lumery aids martech ecosystem relationships to help clients transform through technology for scale and mass customization.
Accenture Song, a tech-powered creative group that offers personalization, CRM, loyalty, testing, experimentation, and automation, could benefit from The Lumery.
Mark Green, Australia and New Zealand lead at Accenture Song, said: “There is great interest in using tech to understand Australian customers more deeply and to streamline, enhance and transform marketing and sales efforts, especially with the rise of generative AI.”
He further adds, “The Lumery stands out for its distinct ability to help clients navigate the constantly changing and fragmented customer experience with its considered approach that integrates software, data and analytics. Accenture Song and The Lumery share a goal of helping organizations transform through connected marketing and technology investments to drive customer growth.”
The transaction terms have not yet been disclosed.